True or False?  In Canada & the United States animal testing is mandatory to test the safety of cosmetics.

False!  We do not have to test on animals.

As strong supporters of cruelty-free initiatives, MIYU Beauty is teaming up with animal advocacy group, Elephant in the Room to promote its C.A.R.E. campaign.  Through this initiative, we hope to educate and empower consumers to shop and promote cruelty-free.

“C.A.R.E.’s mission is to help put an end to animal testing for cosmetics by harnessing the strength, power and solidarity of you, the consumers. We believe that you can make a difference by making more compassionate choices in the cosmetics you buy.”  ~ Elephant in the Room

This Saturday, July 19th, volunteers of Elephant in the Room will be on Vancouver, Canada’s, Robson Street, talking to shoppers and quizzing them on their knowledge of animal testing.  In return, shoppers will receive a lovely reusable shopping bag filled with cruelty-free beauty samples.  So if you’re on Robson Street, be sure to stop by to support this amazing campaign.

As always, MIYU Beauty, loves animals! For this reason we are Leaping Bunny certified and pledge to make all our formulas cruelty-free.  Our suppliers have made that same promise!