MIYU Beauty Launches in North America


 

After years of top-secret development and behind-the-scenes discussions with industry insiders, MIYU {pronounced mee-you} Beauty is now making its official debut in North America.  Drumroll please!!

 

As the first lifestyle beauty brand to artfully pair teas with skincare, MIYU expects to revolutionize the industry – aiming to redefine today’s beauty ritual.  Now we’re not saying to ditch your coveted creams and cleansers, but with MIYU’s unique tea and skincare pairings women can now effortlessly pamper their complexions from the inside out, in a delightful way.  What a concept!  At least we like to think so.

 

Founded by Canadian girl Connie Tai, MIYU’s innovative concept came about while she was living out her childhood dream developing skincare products for leading New York spa and beauty company Bliss spa.  During her time in NYC, Connie started developing skin sensitivities she never had before.  She soon realized the significant impact external factors had on her skin, including: poor diet, lack of sleep and stress.  She’s definitely not alone.  Empowered by this knowledge, Connie set out to create a line of effective products that could nourish the skin from within, while serving as a perfect complement to a healthy lifestyle.

 

Now enough of the history!  We know you’re dying to see our super cute website. Go to www.miyubeauty.com to check out our debut collection of pretty products, and to find out more about MIYU Beauty.

 

MIYU products can be purchased at select retail locations across Canada and the United States and soon online through our MIYU Beauty boutique.  Unfortunately, our e-commerce site won’t be up for another week or so, but happy window shopping for now!

 

Connie Linda Signature

August 22, 2013   0 Comments

MIYU Beauty Partners with Birchbox to Reveal Debut Collection in the United States



 

We are head-over-heels-ecstatic to announce our partnership with Birchbox, the leading discovery retail company changing the way people shop, to unveil MIYU’s debut collection of pretty products.

 

Since launching in 2010, Birchbox has become the leading global discovery commerce platform for both men and women.  With more than 400,000 subscribers, Birchbox gives users the chance to enjoy first hand experiences with new products each month through their sample boxes.

 

Of course, with that in mind – who wouldn’t want to jump on the Birchbox bandwagon?  Hello – we do!!  At MIYU we love the Birchbox success story, and the overwhelming excitement each of their boxes delivers each month.  We hope by partnering with Birchbox MIYU products can also help spread a little joy!

 

MIYU’s luxe brand and innovative concept will be introduced to US Birchbox subscribers in their August box.  The debut collection will also be available at birchbox.com and miyubeauty.com.  Once, of course, our website is ready to launch in just a few more short days.  It’s super cute!  Promise!!

 
Connie Linda Signature

August 16, 2013   0 Comments

hot off ‘to’ press!

 

 

These are exciting times for us at MIYU as our August launch is fast approaching.  With just over a month to go, our team has been busy working hard fine-tuning all the details.

 
Check out the pretty press kits Connie and Ashley (our newest team member) put together.   Aren’t they just the cutest?  These lovely packages will soon be mailed out to select ‘press’, who will have the first official sneak peek of MIYU’s debut collection.

 

 

We know you’re all dying to know what’s inside but don’t worry – Soon we’ll be able to share with you what MIYU Beauty is all about!

 

Stay tuned…

 
Linda Signature

June 25, 2013   0 Comments

Meet the MIYU Team!

 


 

Just three months and counting until MIYU Beauty’s big unveil, and while we can’t tell you just yet, exactly what we’ve been up to we’d like to take this opportunity to at least introduce you to the faces behind MIYU.

 
First up: Our beautiful CEO & Founder Miss Connie (seen above)
 

Connie’s the big boss around MIYU.  She decides what lovely products get developed, the powerful ingredients that go into them, and what qualifies as swoon-worthy packaging for MIYU.  Connie’s love for the beauty industry began at an early age, but she knew simply just loving creams and lotions wasn’t enough to begin a career with.  So that’s when her journey began, first studying Chemistry and then moving on to the Big Apple to follow her dreams of masterfully creating beauty products.  Since then, she’s developed dozens of top sellers for both Bliss & Cargo Cosmetics.  Now, back in Toronto, Canada she’s almost ready to launch MIYU, her very own lifestyle beauty brand.  Behind Connie’s success, has a lot to do with the fact she doesn’t like to take ‘no’ for an answer.  Ask anyone she’s ever worked with.  Seriously.  When Connie’s not designing skincare, she’s either spending time with her two kitties, Chocco & Dior or enjoying a quiet dinner with her husband.  Connie’s must-have beauty product (other than MIYU’s products)?  Her eyebrow powder to fill in her brows.  And her famous words of advice: “Don’t try to defend yourself against naysayers… just show them!”
 

 
Next there’s me: Miss Linda.  My title is Account Executive, but at MIYU that means many things.  I’m the one who answers press inquiries, calls retailers non-stop to tell them why MIYU’s so great, and I occasionally help Connie with marketing.  While, my background is in media, as a former television reporter, it’s interesting to have the tables turned. That’s right – I’m the one who is now bugging press, and the public in general, to try to gain a following for MIYU – umm so why haven’t you liked MIYU Beauty on Facebook yet?

 
Oh wait, one more thing, I’m also the girl in the MIYU product pictures.  Yup, as you’ll soon see, that’s me! Told you Connie doesn’t take no for an answer :). When I’m not immersed in MIYU you’ll find me spending time with my puppy, or reluctantly working out at the gym.  My beauty product must-have, I would have to say is my hair spray.  And my favorite quote: “Life is not about waiting for the storm to pass, it’s about learning to dance in the rain.”

 
We look forward to sharing more about us and, more importantly, about MIYU Beauty in the upcoming months.  Stay tuned…
 

Connie Linda Signature

April 22, 2013   0 Comments

MIYU attends Lovestruck…


 
Wow, how time flies!  It’s been over a week since we’ve attended Lovestruck and I am just getting around to posting our photos now.  Linda and I were fresh faced, bright and early, ready to set up our booth! Wasn’t the entrance adorable?
 


 
Before the guests came, we had to take care of some mandatory paperwork – oh such a serious face I had ;)!

 

 
We worked hard creating our own M-I-Y {make-it-yourself} ribbon backdrop – what do you think?  Did our hard work pay off?
 


 
As you can see, the turn out was quite fantastic.  The room was buzzing with energy – think violinists, dancers, mockup bridal parties and DJ’s – one could not be bored!  Newly engaged couples perused the booths for creative ideas, hoping to gather some inspirations for their own impending weddings.  Ah yes, and there’s Linda (shown above), busy serving samples of our hydrate mi beauty tea to guests.
 


 
At the show, we also launched our much anticipated wedding favours, in a pretty little pyramid box, each containing 2 sachets of our hydrate mi beauty tea.  It’s a little token that all your wedding guests can enjoy…

 

 
At the end of the day, we were unbelievably exhausted but happy with the turn out.  We’ve received a fantastic response from guests visiting our booths and we made friends with fellow vendors at the same time.  We were blown away by everyone’s creativity.  How lucky were we to be in their company!
 

Stay tuned, because we’re onto our next show in just a couple weeks :)!

 
Connie Signature

April 17, 2013   0 Comments

MIYU’s San Diego photoshoot…

 
Two weeks ago, we went to the gorgeous San Diego to do our first MIYU photo shoot.  The Mister had a neurology conference, so my bestie L and I decided to use that as an excuse to shoot in the sunny Californian locale, a nice contrast to the brisk spring weather we’ve been having here in Toronto.  Since we are complete amateur photographers, we were a little worried whether we would be able to get all the shots that we were aiming for.  The Mister managed to join us on some days (he’s a much better photographer than I am) and we were able to get some amazing shots.
 

The top photo is from one of my favourite shoots, on the beaches of Coronado.  The 2nd photo (below) is my friend L, checking her phone as we took the subway to Old Town.

 

 
Here is the gorgeous San Diego bay view from our hotel room.
 

 
We cannot wait to show you the final photos once it’s ready, but in the meantime, we’ll be sharing more behind-the-scenes sneak peeks on what we’ve been up to!

 
This week, we’re busy gearing up for the Lovestruck Expo happening this Sunday!  We’ll be sure to share photos of the event in case you aren’t able to attend, but of course, we hope to see you there!  If you can stop by, come say ‘hello’ – we’re friendly – we promise :)!

 
Connie Signature

April 3, 2013   0 Comments

MIYU will debut at Lovestruck – a wedding and sassy events expo

 
Can you feel that spring is in the air?  Ahh yes, spring marks the beginning of wedding season and we cannot wait!  What would a beauty + tea brand have to do with weddings, you ask?  Well, we’ve decided to offer one of our teas as a gorgeous wedding favour for couples who want something extra special for their guests…

 
We are still working hard at developing the packaging but the big reveal will come at the adorable wedding expo – Lovestruck, which we will be participating on Sunday, April 7, 2013 (from 2pm-9pm) at 461 King Street West, 2nd Floor, Toronto.  So for all you brides-to-be, grab your fiance, bridesmaids and girlfriends!  It will be a great place to get creative inspirations and meet talented cake, decor, photography, stationery vendors {and many more!} that are all eager to make your special day perfect. Also, don’t forget to stop by the MIYU booth to say hello – we will be happy to serve you a sample of our tea and give you a sneak peek of our line which will be launching this summer.

 
For those of you who cannot make it, but are interested in a luxe wedding favour, feel free to send us an email at weddings@miyubeauty.com for more information.  They will be available for pre-order in April.

 
If you are in the Toronto area, and would like to attend Lovestruck, you can also reach us via email at weddings@miyubeauty.com where we are giving away free 15 tickets.  Just let us know the first and last name of yourself and your guests who will be attending and we will add you to the list.  It’s first come, first serve – so hurry!  Otherwise, tickets are also available for sale here for $15.

 
It’s going to be so much fun – we hope to see you there!

 
Connie Signature

March 14, 2013   0 Comments

paper prototypes

 
Here at MIYU, we make all of our prototypes with paper.  This helps us visualize what the end product will look like.  Think of it this way – as muslin is to a fashion designer, paper is to a package creator.  Can you guess what the above prototypes will become? 😉
 

March 11, 2013   0 Comments

sharing a little Valentine’s Day love…

 
Hello lovelies!

 
I cannot believe that it’s just 2 days before Valentine’s Day!  This Valentine’s Day, I want to extend my love to my dear kitty (I’m sure my hubby won’t be jealous ;)).  Why?  Well, it’s because we’ve gone through a bit of an ordeal this past week.  My little monster decided to eat part of his chew toy, had a bowel obstruction and had to have surgery to remove it. My heart almost stopped – he really gave me a scare!  If any of you have pets, you’ll know that our pets are like our children and it is unbelievably heartbreaking to see them sick in any way.  I’m happy to report now though, he’s recovering well… what a relief!

 
I suppose it is also fitting then, that we are in the midst of completing our application with Leaping Bunny to certify that all of our skincare is cruelty-free.  This commitment is extremely important to MIYU because we care so deeply for our animals.  Fingers crossed, let’s hope our application gets approved!

 
Sooo… who else is making their pet their Valentine this year?

 
Connie Signature

February 12, 2013   0 Comments

introducing MIYU’s exclusive pre-launch hydrate mi beauty tea


 

Hello Gorgeous!

 

We’re hard at work developing the packaging, formulas and website for MIYU, and we want to include you on this journey.  I know many of you are eager to see, touch, and trial the products, so we thought we would offer an exclusive pre-launch tea for sale through Facebook.  So yes, drumroll please… we are featuring our lovely HYDRATE MI tea, which is designed to give you caffeine-free hydration.  Think of it as a guilt-free beverage that tastes unbelievably delicious! Our special blend is loaded with green rooibos, goji berries and a wonderfully aromatic white pear essence.  All of these ingredients have been handpicked by yours truly, for their natural content of skin-loving antioxidants.  Everyone who has tasted the tea so far has been in love!  And take it from me, the gorgeous white pear aroma is really to die-for.

 

image

 

So since this is a pre-launch item, we haven’t put the tea in its fancy packaging yet.  We’ve tried to ‘pretty’ up the white pouch, but trust us, the final packaging will be even more breathtaking.  At this time, we are offering this tea loose, but the final tea will come in lovely, little pyramid sachets.  Exciting, right?

 

 

I know many of you are striving to achieve all your health-related 2013 goals, and our HYDRATE MI tea is an effortless and enjoyable way to give you a boost to your healthy lifestyle.  After all, who doesn’t want a cup of warm tea that’s great for your skin, on a cold, wintery day?

 

image

 

Well, what are you waiting for?  Head over to our Facebook page now, and you too can be sipping HYDRATE MI tea, way before our brand even launches!

 

Connie Signature

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February 4, 2013   0 Comments